Social & automation · Form Builder

Collect information without losing the conversation

Conversational forms that run inside the chat or on your website, with conditional logic, file uploads and responses that sync to your CRM.

The problem

Sending a customer a link to a separate web form breaks the conversation and drops completion rates — but you still need structured information like contact details or intake data.

How it works

Four steps from setup to results

  1. Design your formAdd questions, conditional logic and required fields.
  2. Choose where it runsDeploy inside chat, embedded on your site, or both.
  3. Collect responsesCustomers fill it out without leaving the conversation.
  4. Sync to your systemsResponses flow automatically into your CRM or spreadsheet.
Key features

What’s included

Form Builder runs on the same platform as every other product — one set of contacts, one inbox, one set of reports.

  • Conversational forms in chatAsk questions one at a time, in a natural back-and-forth.
  • Embeddable web formsUse the same builder for a standalone website form.
  • Conditional logicShow or skip questions based on previous answers.
  • CRM syncResponses land directly in your CRM or spreadsheet, no manual entry.
  • File & document uploadLet customers attach documents where needed.
Benefits

Why it matters

  • Higher completion rates than link-outs to an external form.
  • Customers never leave the conversation they’re already in.
  • No manual re-entry of responses into your systems.
Built for
Works with
  • CRM systems
  • Google Sheets
  • WhatsApp
  • Website embed
FAQ

Questions, answered

Yes — customers can attach documents or images where your form requires it.

Yes, to your connected CRM or spreadsheet — no manual data entry.

Yes, build once and deploy in both places.

Yes, along with conditional logic to skip irrelevant questions.

Collect the information you need, without breaking the conversation.